Maffioli, Alessandro; McKenzie, David J.; Ubfal, Diego - 2020
financial sustainability, but little is known about how price affects the demand for training. This study conducted two … experiments in Jamaica using the Becker-DeGroot-Marschak mechanism and take-it-or-leave-it offers to estimate the demand for … training. Most entrepreneurs have a positive willingness to pay for training, but demand falls sharply as price increases: in …