Coville, Aidan; Di Maro, Vincenzo; Dunsch, Felipe Alexander - 2019
importance of linking emotional stimulus to financial messages, to influence borrowing and saving decisions, and identifying the … featured production-a Nollywood (the Nigerian Hollywood) movie-on the financial consequences of poor borrowing and saving … behavior. This treatment is interacted with the option of opening a savings account at the screening of the movie. At the exit …