Kwiatkowska, Joanna; Gutowska, Joanna - In: Polish Journal of Management Studies 5 (2012) 1, pp. 305-314
The aim of this article is a verification of mems propagation in social networks. A mem is a valuable piece of information which has a viral characteristics and it constitutes at present the basis for actions in social media. The verification of the hypothesis established by the authors of this...