Showing 1 - 10 of 286
issue of member states is discussed. This security concerns gas market, where suppliers'contracts and relations have been …, diversification of suppliers, negociation of contracts with different durations. Actors of energy markets have to manage the security … in peak electricity generation and relations with gas suppliers outside the EU. …
Persistent link: https://www.econbiz.de/10011025602
The article deals with the complex issue of evaluating e-learning and benchmarking with traditional face-to-face training. It is based on the implementation of an experimental e-learning platform dedicated to SMEs within the automotive supply chain. The first paper presents the evaluation tool...
Persistent link: https://www.econbiz.de/10010549077
The article deals with the complex issue of evaluating e-learning and benchmarking with traditional face-to-face training. It is based on the implementation of an experimental e-learning platform dedicated to SMEs within the automotive supply chain. The first paper presents the evaluation tool...
Persistent link: https://www.econbiz.de/10010549133
This paper proposes and empirically investigates two strategies that companies can employ to involve indirect suppliers … are likely to "tie the hands of the suppliers". Managers are advised to explicitly delegate decisions to suppliers, for … example, by issuing parts approval lists and encouraging communication and problem solving amongst suppliers, and to exercise …
Persistent link: https://www.econbiz.de/10010691386
The objective of this chapter is to explore the learning strategies that can be deployed by firms in coopetitive configurations with no other choice than deploying an “adverse learning” mechanism to reach their customers through cooperation with their competitors. After exploring the...
Persistent link: https://www.econbiz.de/10008792167
Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...
Persistent link: https://www.econbiz.de/10010898924
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …
Persistent link: https://www.econbiz.de/10008789455
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …
Persistent link: https://www.econbiz.de/10008788845
Dans les référentiels d'économie institutionnelle, la méso-analyse de filière se diversifie. En interrogeant la genèse du concept de filière et son application par l'économie industrielle, l'économie rurale et les sciences de gestion, dans l'agriculture et l'agroalimentaire, l'article...
Persistent link: https://www.econbiz.de/10010820626