Xu, Susanna; Walker, Helen; Nairn, Agnès; Johnsen, Thomas - HAL - 2007
goods or services: "green buying" appears to be gaining momentum. However, progress is slow and the percentage of green … purchases has remained static at 2% for the last two years. This paper suggests that a network approach to the drivers of green … research investigating the values and behavioural motivations of green (and non-green) individuals; and strategic business …