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~isPartOf:"Praktische Betriebswirtschaft"
~isPartOf:"Theorie und Forschung / Wirtschaftswissenschaften"
~subject:"Fallstudiensammlung"
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Marketing-Kommunikations-Aktionen : Beratungskonzepte für nicht-klassische Werbemaßnahmen in Praxisbeispielen
Pepels, Werner
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1990
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