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Achieving economic growth and welfare through green consumerism

Punitha Sinnappan (ed.) - 2023

"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its...

Persistent link: https://www.econbiz.de/10013540322

Sustainable marketing, branding, and reputation management : strategies for a greener future

Masengu, Reason (ed.); Bigirimana, Stanislas (ed.); … - 2023

sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in …"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key … concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of …