"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …

management, customer loyalty, and online services"--Provided by publisher. …

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- …

, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment …

"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …