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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Strategic marketing in fragile economic conditions
Samanta, Irene (contributor) - 2014
confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- …
Persistent link: https://www.econbiz.de/10010414992
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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …
Persistent link: https://www.econbiz.de/10011728060
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Using influencer marketing as a digital business strategy
Teixeira, Sandrina (ed.); Teixeira, Sara (ed.);  … - 2024
"This book seeks to explore influencer marketing which is a relevant topic for management and academia since …
Persistent link: https://www.econbiz.de/10014423806
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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
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Cases on innovations in educational marketing : transnational and technological strategies
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2011
marketing on various issues across the world and also the best practices and experiences from a diverse range of countries …
Persistent link: https://www.econbiz.de/10009405968
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...
Persistent link: https://www.econbiz.de/10011454383
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Transcultural marketing for incremental and radical innovation
Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014
products and product categoriess; for those who wish to better understand the importance of marketing products and services …
Persistent link: https://www.econbiz.de/10010210087
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Exploring the rise of fandom in contemporary consumer culture
Wang, Cheng Lu (ed.) - 2018
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Persistent link: https://www.econbiz.de/10011664063
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Strategic marketing for social enterprises in developing nations
Chiweshe, Nigel (ed.); Ellis, Debbie (ed.) - 2019
"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …
Persistent link: https://www.econbiz.de/10011908117