"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

"This book is an authoritative reference source for scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations, highlighting pertinent theories and techniques for improving communication and ensuring successful...

"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business"--

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"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book delves into identifying specific business processes and their linkage with the collaborative Web, while understanding the related implications for individuals, organizations and society"--Provided by publisher