"This book contains the most important research topics, concepts, trends, issues, and practice implications in Apps-commerce development, implementation, and management. This book offers profound theoretical and practical foundations, regarding the current and future implementation of...

"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and...