"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms."

"This book presents a global and multidisciplinary approach that can contribute to a better understanding of the relationship and mutual influence of digital, entrepreneurship, marketing, sustainability, customer relationship management and innovation scientific areas."

"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...

"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...

"This book offers the latest scholarly research on the widespread incorporation of technological innovations around the globe and investigates how application of ubiquitous computing technologies affects various aspects of human lives using evolving research from theoretical perspectives and...

"This book discusses and addresses how various new and emerging digital technologies either can or currently support Knowledge Management processes within organizations by offering case studies and practical tips based on research on the emerging possibilities for knowledge management using...

"This publication presents chapters to build on the available literature in the field of open innovation and its linkage to entrepreneurship, strategy and marketing in the context of organizations and countries, as a reference resources for entrepreneurs, managers, technology developers and...