Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms."

"This book presents a global and multidisciplinary approach that can contribute to a better understanding of the relationship and mutual influence of digital, entrepreneurship, marketing, sustainability, customer relationship management and innovation scientific areas."

"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...

"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher