"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden...

"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...

"The main objective of this book is to assist managers in becoming aware and more knowledgeable on the economics of downtime and continuous computing technologies that help in achieving business continuity and managing efficiently information resources"--Provided by publisher

"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher

"This book presents trends and techniques for successful intelligent decision-making and transfer of products through digital signal processing, including research in supply chain management with examples and case studies useful for those involved with various levels of management"--Provided by...

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area of information technology as it relates to sustainable economic development and the development of knowledge societies"--Provided by publisher