create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to … concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers … behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project …

Federation -- Blockchain technology is changing the innovation aspect in the digital economy / Dmitry Davydov, "hhh" Internet …-tailing technological innovations / Alan Smith, Robert Morris University, United States -- Integrating blockchain platforms with big data … University, Russian Federation -- The use of blockchain technology tools in modern education reduces the likelihood of …

"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology …, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can … a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications …