The paper presents an estimation of the Polish food industry's attractiveness and the implications of competition strategy. Special attention was paid to the choice of marketing strategy options for big and small companies. For typology marketing strategy a new methodological approach,...

One of the most important industry branches in Poland is the alcohol industry. Beer and vodka are the main part of Polish production and consumption. An analysis of changes in production and consumption of alcoholic products shows their changing trends in the period of 1990-2007. In the last...

Over the period of 2011-2012 the scope of economic activities in many Member States decreased. As a result of that the demand for food declined. The situation on labour market deteriorated - unemployment increased and employment went down. The rate of household income growth diminished. An...

The paper presents the brief information, based on literature, about the organic production of fruits in the world and in Poland. In order to assess the situation on the organic fruit market comparative analysis of the prices of apples and strawberries were presented. In the study the prices of...

The accession of Poland to the European Union turned out to be beneficial for the Polish agriculture as well as for Polish food processing plants. On the contrary to the previous anxiety, the Polish market was not flooded with the merchandise from the European Union countries. Similarly, a mass...

The article attempts to present the basic information about the state and prospects of the effectiveness of enterprising actions in rural areas with regard to the unconventional, traditional and regional food, especially in Poland. It describes the past and future potential dangers resulting...

The article presents conclusions concerning the influence of Poland’s accession to the EU structures on the quality of selected food product groups. The analysis used the results of inspections conducted by the Provincial Food Quality Inspection in Cracow during the post-accession period. The...

The paper contains the analysis of an introductory survey results carried out among organic farmers in Lower Silesia and in nine randomly selected voivodeships outside the region in 2008 and 2009. Thanks to the research, the key factors influencing organic farming were identified. It was...

Consumption of beef in Poland in 2009 ranges at around 3,8 kg/year. Less and less interest in this kind of meat consumption stems both from its low quality offered in the retail trade, as well as its higher prices when compared to the prices of other poultry or pork meat products. An important...

The paper deals with the dependence of the share of households’ food expenditure on the total expenditure and the household’s size. This problem is important in applied welfare economics. According to the Engel’s law, the poorer household, the greater proportion of its total expenditure is...