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In Poland, the concept of CSR (Corporate Social Responsibility) is still not very popular, especially in micro, small and medium sized enterprises from various industries, including the agribusiness industry. This article presents the basic issues related with the relationship between the...
Persistent link: https://www.econbiz.de/10011125574
As a part of the strategies identified during the Estates General of livestock farming, the Region of Piedmont has financed a project in order to verify the level of appreciation of medium heavy swine in the swine sector. The Region has involved the Department of Commodity Science of Turin...
Persistent link: https://www.econbiz.de/10011125623
The article shows the role of promotion of agro-food products after Poland’s accession to the European Union. This factor as a source of competitiveness of food producers has not been enough appreciated in Poland yet and the advantages have been neglected. The on going increase of competition...
Persistent link: https://www.econbiz.de/10011125624
Organizing territorial marketing events is an idea of creating places and objects which people identify with the region …
Persistent link: https://www.econbiz.de/10011125651
Development of companies in the food sector in Poland is related to creation of a brand- based competitive advantage. The aim of this study is a presentation of selected aspects of brand development basing on results of an investigation in 155 food companies. Brand development in the food sector...
Persistent link: https://www.econbiz.de/10011201059
difficulties in increasing assortment attractiveness are low investments in R&D and marketing of new products and a limited access …
Persistent link: https://www.econbiz.de/10011201083
The aim of this article is to indicate problems connected with the process of building a traditional food products market. Special attention is paid to its weakness ensuing from its small capacity caused by poor knowledge of traditional products among Polish consumers. On the other hand the...
Persistent link: https://www.econbiz.de/10011201102
The purpose of the research was to analyse functioning of the fresh fruit market in Poland on the example of Grójec region, which is the main area of fruit production in the country, especially in the case of apple. The collected data showed that the sale of fresh fruit through intermediaries...
Persistent link: https://www.econbiz.de/10011201217
Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of development. According to this we can say that being...
Persistent link: https://www.econbiz.de/10011125709
The presented conception of multifunctional agriculture is a wider view of the process of creating and dividing the economic surplus in farming sector. It is a balanced approach which includes various aspects of creating the advantages for the community. The notion of agricultural...
Persistent link: https://www.econbiz.de/10011125509