Kociszewski, Michał; Szwacka-Mokrzycka, Joanna - In: Problems of World Agriculture / Problemy Rolnictwa … 11 (2011) 26
strategy. Special attention was paid to the choice of marketing strategy options for big and small companies. For typology … marketing strategy a new methodological approach, consisting in a complementary utilisation of quantitative and qualitative … costs, innovations, but also the effectiveness of marketing management. / Synopsis. Artykuł przedstawia rolę i znaczenie …