The name is one of the most important elements of branding. That stands for city branding too: the name of the city defines a lot of things. Just like with “classic brands” it’s good if it refers to the product (the city)it raises positive feelings, it’s short and easy to pronounce, and...

Users can be authenticated by three different ways: on the basis of what they know (password/pin), or what they have (smartcard etc.), or what they are (biometrics). The price and complexness of these methods increases in this order. One would think that the more complex or more expensive a...

In the last few years the European countries are starting to use the rules of the European Union about product placement. First of all it is really important for the European shows, programs and films to stay competitive with the American programs because in the USA product placement is...

Burnout is an ever present part of the XXI. century. It is investigated predominantly in professions where communication and interaction with others are basic necessities. According to literature data, those of human services, - e.g. health-care, education … - are of greatest danger. However,...

The pricing methods in practice need really complex view of the business situation and depend on the strategy and market position of a company. The structure of a price seems simple: cost plus margin. Both categories are special area in the management accounting. Information about the product...

The study first reviews the results of major international research projects on the connection of accounting information and market price of companies, then presents experiences of the empirical analysis carried out by the author. The analysis has been done by the author on a data set of the...