The digital revolution is changing everyday business and creating new technologies and tools that allow companies flexibility and simplicity in doing business and increase business performance. The digital age creates new concepts that also affect accounting processing, which presents new...

In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels....

Business organizational communication, due to digitalization and transformations that take place in this sense in all business processes, takes a significantly different form from the one that used to be usually up to recently. Online business communication is usually more economical and faster...

Being successful and competitive in the market today is the challenge of every business. Successfully managing and leading a company to set goals is one of the key tasks of company management. The manager is the one who needs to know fully and understand the functioning of the business system of...

Today, businesses operate in a highly dynamic and highly volatile market that requires timely and accurate responses. It is precisely the modern and dynamic financial environment that puts many challenges in front of the business of the company, confronts them with the advancement of modern...

This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a bank, the extent to which branches and digital...