BIBU, NICOLAE; LISETCHI, MIHAI; SALA, DIANA - In: Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE 6 (2012) 1, pp. 1-8
What is in essence innovation occurs at the level of social behavioural patterns, routines, practices and settings. An innovation is therefore social to the extent that it, either conveyed by the market or by nonprofit, is socially accepted and diffused widely throughout society or in certain...