We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is: what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ...

We argue that cognition linking risk to innovation is influenced by two distinct cognitive paradigms which have deep roots in personality and culture and are closely bound up with political identity. We differentiate between a paradigm of Promethean conservatism where innovation is perceived as...