<italic>Prior research has shown a correlation between market orientation and business performance as measured through new product success. Market orientation has traditionally been measured through the MKTOR and MARKOR scales developed by Narver and Slater and Kohli et al., respectively. We examine...</italic>

The Esprit Programme is the oldest and largest of the European Commission's research and development programmes. Collaboration among participants is fundamental to all the projects that it supports. This collaboration is justified in terms of benefits for innovation, yet the very formal...