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Psychology & Marketing
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Counter-stereotypical products : Barriers to their adoption and strategies to overcome them
Gill, Tripat
;
Lei, Jing
- In:
Psychology & Marketing
35
(
2018
)
7
,
pp. 493-510
Persistent link: https://www.econbiz.de/10012083897
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Addressing the sins of consumer psychology via the evolutionary lens
Saad, Gad
- In:
Psychology & Marketing
38
(
2021
)
2
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012535681
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