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Gamification via mobile applications : A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
Kunkel, Thilo
;
Lock, Daniel
;
Doyle, Jason P.
- In:
Psychology & Marketing
38
(
2021
)
6
,
pp. 948-964
Persistent link: https://www.econbiz.de/10012535701
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