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Advertising archetypes’ impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & Marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10012083900
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Gifts as conduits in choice overload environments
Papadopoulou, Niki; Raïes, Karine; Mir Bernal, Pedro; … - In: Psychology & Marketing 36 (2019) 7, pp. 716-729
Persistent link: https://www.econbiz.de/10012083987
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Accurate case‐outcome modeling in economics, psychology, and marketing
Woodside, Arch G. - In: Psychology & Marketing 36 (2019) 11, pp. 1046-1061
Persistent link: https://www.econbiz.de/10012084011