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Psychology & Marketing
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Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability
Whittaker, Lucas
;
Russell‐Bennett, Rebekah
;
Mulcahy, Rory
- In:
Psychology & Marketing
38
(
2021
)
6
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10012535710
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Robots should be seen and not heard…sometimes : Anthropomorphism and AI service robot interactions
Letheren, Kate
;
Jetten, Jolanda
;
Roberts, Jonathan
; …
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2393-2406
Persistent link: https://www.econbiz.de/10012633185
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