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~isPartOf:"Research technology management : RTM"
~subject:"Innovation management"
~subject:"Markenführung"
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Virtuelle Stimuli für Kundente...
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Innovation management
Markenführung
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
97
Konsumentenverhalten
97
New product development
61
Produktentwicklung
60
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Innovation
42
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Cooper, Robert G.
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2
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Rauschnabel, Philipp A.
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Psychology & marketing
Research technology management : RTM
SpringerLink / Bücher
275
Journal of business research : JBR
264
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of innovation management
110
The journal of product & brand management
110
Journal of retailing and consumer services
109
The journal of brand management : an international journal
97
IEEE transactions on engineering management : EM
79
Technovation : the international journal of technological innovation, entrepreneurship and technology management
77
Technological forecasting & social change : an international journal
76
The journal of product innovation management : an international publication of the Product Development & Management Association
62
Springer eBook Collection / Business and Economics
58
Gabler Edition Wissenschaft
56
Research
56
Research policy : policy, management and economic studies of science, technology and innovation
55
Springer eBook Collection
53
Innovatives Markenmanagement
51
International journal of hospitality management
50
International journal of product development : IJPD
50
International journal of technology management : IJTM
49
Journal of open innovation : technology, market, and complexity
49
International journal of innovation and technology management
48
Cogent business & management
44
The journal of business & industrial marketing
44
Journal of engineering and technology management : JET-M
41
International journal of production economics
40
Journal of strategic marketing
36
Technology analysis & strategic management
36
Asia Pacific journal of marketing and logistics
30
European journal of innovation management
30
European journal of marketing : EJM
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
29
International journal of business innovation and research
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Ecosystem innovation
Euchner, Jim
- In:
Research technology management : RTM
59
(
2016
)
2
,
pp. 9-10
Persistent link: https://www.econbiz.de/10011458842
Saved in:
3
The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.
;
Reid, Mike
;
Hultink, Erik J.
; …
- In:
Research technology management : RTM
59
(
2016
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
Saved in:
4
Reinventing supplier innovation relationships
Slowinski, Gene
;
Sagal, Matthew
;
Williams, Kimberly A.
; …
- In:
Research technology management : RTM
58
(
2015
)
6
,
pp. 38-44
Persistent link: https://www.econbiz.de/10011399044
Saved in:
5
Defining the varieties of user innovation
Gobble, Mary Anne M.
- In:
Research technology management : RTM
59
(
2016
)
6
,
pp. 47-50
Persistent link: https://www.econbiz.de/10011613975
Saved in:
6
Frugal innovation and knowledge transferability : innovation for emerging markets using home-based R&D
Altmann, Peter
;
Engberg, Robert
- In:
Research technology management : RTM
59
(
2016
)
1
,
pp. 48-55
Persistent link: https://www.econbiz.de/10011586458
Saved in:
7
Biomimicry : streamlining the front end of innovation for environmentally sustainable products
Kennedy, Emily Barbara
;
Marting, Thomas Andrew
- In:
Research technology management : RTM
59
(
2016
)
4
,
pp. 40-47
Persistent link: https://www.econbiz.de/10011533917
Saved in:
8
Creating a culture of productivity and collaborative innovation : Orion's R&D transformation
Thong, Robert
;
Lotta, Timo
- In:
Research technology management : RTM
58
(
2015
)
3
,
pp. 41-50
Persistent link: https://www.econbiz.de/10011284355
Saved in:
9
Avoiding the pitfalls of reverse innovation : lessons learned from Essilor
Hadengue, Marine
;
Marcellis-Warin, Nathalie de
; …
- In:
Research technology management : RTM
60
(
2017
)
3
,
pp. 40-47
Persistent link: https://www.econbiz.de/10011675932
Saved in:
10
Innovation succession
Euchner, Jim
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10011817342
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