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~isPartOf:"Psychology & marketing"
~person:"Mafael, Alexander"
~subject:"Markenführung"
~subject:"Social Web"
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Adbusting : how
advertising
altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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