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~isPartOf:"Psychology & marketing"
~person:"Neudecker, Niels"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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