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~isPartOf:"Psychology & marketing"
~person:"Tjiptono, Fandy"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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