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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Brand image
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Werbepsychologie
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Advertising
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53
Advertising effects
40
Werbewirkung
40
Consumer behaviour
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advertising
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Arli, Denni
1
Auer-Srnka, Katharina J.
1
Bauer, Brittney C.
1
Chung, Sungwon
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Esch, Franz-Rudolf
1
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1
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1
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1
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1
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1
Pontes, Nicolas
1
Quester, Pascale
1
Schaefers, Tobias
1
Schuldt, Jonathon P.
1
Schwarz, Norbert
1
Semaan, Rania W.
1
Septianto, Felix
1
Sparks, Johnny V.
1
Strunk, Guido
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Tarabashkina, Liudmila
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Tarabashkina, Olga
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Tomczak, Torsten
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Psychology & marketing
International journal of advertising : the review of marketing communications
43
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of advertising : the quarterly review of marketing communications
35
Journal of marketing communications
31
Journal of business research : JBR
30
Journal of advertising research
26
Journal of promotion management : JPM
22
Young consumers : insight and ideas for responsible marketers
20
Journal of promotion management : innovations in planning and applied research
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of current issues and research in advertising : JCIRA
10
International journal of consumer studies
9
The journal of product & brand management
9
Journal of advertising
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of retailing and consumer services
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
International journal of internet marketing and advertising : IJIMA
7
Marketing : ZFP ; journal of research and management
7
Asia Pacific journal of marketing and logistics
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of global marketing
6
Journal of international consumer marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Kulturen in der Wirtschaftskommunikation
5
Health marketing quarterly
5
Journal of marketing research : JMR
5
Research
5
The Sage handbook of advertising
5
Corporate communications : an international journal
4
European journal of marketing
4
Handbook of research on effective advertising strategies in the social media age
4
International journal of hospitality management
4
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ECONIS (ZBW)
12
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1
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
2
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
3
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
4
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
5
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
6
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
7
Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Griessmair, Michele
;
Strunk, Guido
;
Auer-Srnka, Katharina J.
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1061-1086
Persistent link: https://www.econbiz.de/10009316142
Saved in:
8
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
9
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
10
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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