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~isPartOf:"Psychology & marketing"
~subject:"Target group"
~subject:"Video game"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Video game
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Advertising
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1
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Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of advertising : the review of marketing communications
32
International journal of advertising : the quarterly review of marketing communications
27
Young consumers : insight and ideas for responsible marketers
21
Journal of marketing communications
16
Journal of advertising research
14
Journal of promotion management : JPM
14
Journal of business research : JBR
12
Journal of promotion management : innovations in planning and applied research
10
European journal of marketing : EJM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
International journal of consumer studies
6
Journal of advertising
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising : JCIRA
6
Journal of retailing and consumer services
6
Selling modernity : advertising in twentieth-century Germany
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Research
5
The Sage handbook of advertising
5
Corporate communications : an international journal
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of global marketing
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Basler Schriften zum Marketing
3
Cutting edge international research
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ERIM Report Series Reference
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European journal of marketing
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ECONIS (ZBW)
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1
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
2
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
3
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
4
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
5
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
6
Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Griessmair, Michele
;
Strunk, Guido
;
Auer-Srnka, Katharina J.
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1061-1086
Persistent link: https://www.econbiz.de/10009316142
Saved in:
7
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
8
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
9
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
10
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
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