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~isPartOf:"Psychology & marketing"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Werbepsychologie
Öffentlichkeitsarbeit
Advertising
53
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Advertising effects
40
Werbewirkung
40
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
12
Online-Marketing
12
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9
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advertising
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Psychology of advertising
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Auer-Srnka, Katharina J.
1
Chung, Sungwon
1
Esch, Franz-Rudolf
1
Gould, Stephen J.
1
Griessmair, Michele
1
Herrmann, Andreas
1
Kocher, Bruno
1
Konrath, Sara H.
1
Neudecker, Niels
1
Pontes, Nicolas
1
Quester, Pascale
1
Schaefers, Tobias
1
Schuldt, Jonathon P.
1
Schwarz, Norbert
1
Semaan, Rania W.
1
Septianto, Felix
1
Sparks, Johnny V.
1
Strunk, Guido
1
Tarabashkina, Liudmila
1
Tarabashkina, Olga
1
Tjiptono, Fandy
1
Tomczak, Torsten
1
Valussi, Sandro
1
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1
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Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
36
International journal of advertising : the review of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
24
Young consumers : insight and ideas for responsible marketers
20
Journal of advertising research
12
Journal of promotion management : JPM
12
Journal of marketing communications
11
Journal of business research : JBR
10
European journal of marketing : EJM
8
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of consumer studies
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising : JCIRA
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Research
5
The Sage handbook of advertising
5
Corporate communications : an international journal
4
Health marketing quarterly
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of global marketing
4
Journal of marketing research : JMR
4
Basler Schriften zum Marketing
3
ERIM Report Series Reference
3
European journal of marketing
3
Europäische Hochschulschriften / 5
3
Handbook of research on effective advertising strategies in the social media age
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of advertising
3
Journal of business ethics : JOBE
3
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ECONIS (ZBW)
8
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1
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
2
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
3
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
4
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
5
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
6
Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Griessmair, Michele
;
Strunk, Guido
;
Auer-Srnka, Katharina J.
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1061-1086
Persistent link: https://www.econbiz.de/10009316142
Saved in:
7
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
8
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
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