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The influence of thematic product displays on consumers : an elaboration-based account
Lam, Shun Yin; Fu, Jeanne Ho-ying; Li, Dongmei - In: Psychology & marketing 34 (2017) 9, pp. 868-883
Persistent link: https://www.econbiz.de/10011738117
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette; Perugini, Marco; Adjali, Iqbal; … - In: Psychology & marketing 25 (2008) 12, pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
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The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair; Jewell, Robert D. - In: Psychology & marketing 25 (2008) 12, pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
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Sales promotion strategies and belief in luck
Prendergast, Gerard P.; Thompson, Edmund R. - In: Psychology & marketing 25 (2008) 11, pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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The effects of interface design and age on children's information processing of Web sites
Rose, Mei; Rose, Gregory; Blodgett, Jeffrey G. - In: Psychology & marketing 26 (2009) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003812182