//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Är tjänstekvalitet skillnaden...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
FMCG
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Packaging
1
Verpackung
1
brand story
1
consumer brand responses
1
experiment
1
packaging
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Liljander, Veronica
2
Mattsson, Jan
1
Solja, Eeva
1
Söderlund, Magnus
1
Published in...
All
Psychology & marketing
Meddelanden från Svenska Handelshögskolan
25
The journal of business & industrial marketing
7
Working Papers / Hanken Svenska Handelshögskolan
7
European business review : EBR ; the official journal of the International Management Centres, Europe
6
Journal of Business & Industrial Marketing
6
Journal of Service Management
6
Journal of marketing management : MM
6
The journal of services marketing
5
European Business Review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
Journal of service management
4
The journal of product & brand management
4
International journal of service industry management : IJSIM
3
Journal of Product & Brand Management
3
Journal of Services Marketing
3
Managing service quality : MSQ ; an international journal
3
Dienstleistungsmarketing : Konzeptionen und Anwendungen
2
Ekonomi och samhälle
2
Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
2
Ekonomiska Samfundets tidskrift
2
European management journal
2
Journal of business ethics : JOBE
2
Management Decision
2
Management decision : MD
2
Management research review
2
The journal of brand management : an international journal
2
Advances in electronic marketing
1
Business horizons
1
Contemporary research in e-marketing ; 1
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Electronic Services
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
International Journal of Bank Marketing
1
International Journal of E-Business Research (IJEBR)
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Service Theory and Practice
1
Journal of service theory and practice : JSTP
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
2
Impact of Customer Preconsumption Mood on the Evaluation of Employee Behavior in Service Encounters
Liljander, Veronica
;
Mattsson, Jan
- In:
Psychology & marketing
19
(
2002
)
10
,
pp. 837-860
Persistent link: https://www.econbiz.de/10006972523
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->