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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
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63
Markenartikel
63
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62
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62
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50
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Social web
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Online-Handel
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34
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32
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26
Service quality
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Cognition
25
Internet marketing
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25
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658
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658
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
1,981
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
Discussion paper series / Philippine Institute for Development Studies
750
NBER working paper series
745
International journal of hospitality management
726
Working paper / National Bureau of Economic Research, Inc.
663
NBER Working Paper
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
PIDS Discussion Paper Series
563
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European Journal of Marketing
375
Journal of Consumer Marketing
366
SpringerLink / Bücher
360
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Food policy : economics planning and politics of food and agriculture
338
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
319
Journal of marketing management : MM
308
Applied economics
306
Tourism management : research, policies, practice
306
Journal of retailing
304
Cogent business & management
303
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
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ECONIS (ZBW)
658
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658
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1
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
4
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
5
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
6
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
Saved in:
7
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
Saved in:
8
Sales promotion strategies and belief in luck
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
Saved in:
9
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
10
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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