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Advertising
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Psychology & marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
181
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of cultural economics
95
Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
71
European journal of marketing : EJM
70
NBER working paper series
70
Working paper / National Bureau of Economic Research, Inc.
66
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing research : JMR
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SpringerLink / Bücher
61
International journal of arts management
60
NBER Working Paper
60
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
40
Journal of business ethics : JOBE
37
Young consumers : insight and ideas for responsible marketers
37
Marketing letters : a journal of research in marketing
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Applied economics
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Economics letters
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The American economic review
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ECONIS (ZBW)
61
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1
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
2
A deviant art : tattoo-related stigma in an era of commodification
Larsen, Gretchen
;
Patterson, Maurice
;
Markham, Lucy
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 670-681
Persistent link: https://www.econbiz.de/10010399717
Saved in:
3
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
4
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
5
Pièces de résistance? : core and casual consumers' valuations of aesthetically incongruent artworks
Althuizen, Niek
;
Sgourev, Stoyan V.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 604-614
Persistent link: https://www.econbiz.de/10010399724
Saved in:
6
Research in arts marketing : evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
7
The arts sector : a marketing definition
Colbert, François
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 563-565
Persistent link: https://www.econbiz.de/10010399729
Saved in:
8
Special issue: Marketing the arts
Colbert, François
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010399731
Saved in:
9
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
10
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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