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Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina; Spence, Mark T. - In: Psychology & marketing 29 (2012) 5, pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
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Aggressive driving : a consumption experience
Ruvio, Ayalla A.; Shoham, Aviv - In: Psychology & marketing 28 (2011) 11, pp. 1089-1114
Persistent link: https://www.econbiz.de/10009384807
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The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
Yam, Alpha; Russell-Bennett, Rebekah; Foth, Marcus; … - In: Psychology & marketing 34 (2017) 4, pp. 394-409
Persistent link: https://www.econbiz.de/10011673965
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Motivations of playing digital games : a review and research agenda
Cheah, Isaac; Shimul, Anwar Sadat; Phau, Ian - In: Psychology & marketing 39 (2022) 5, pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
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Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543