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The role of touch in marketing : an introduction to the special issue
Jansson-Boyd, Cathrine V. - In: Psychology & marketing 28 (2011) 3, pp. 219-221
Persistent link: https://www.econbiz.de/10008901852
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Special issue: The role of touch in marketing
Jansson-Boyd, Cathrine V. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008901847
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To touch or not to touch : that is the question ; should consumers always be encouraged to touch products, and does it always alter product perception?
Marlow, Nigel; Jansson-Boyd, Cathrine V. - In: Psychology & marketing 28 (2011) 3, pp. 256-266
Persistent link: https://www.econbiz.de/10008902982