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Celebrities in advertising : looking for congruence or likability?
Fleck, Nathalie; Korchia, Michael; Le Roy, Isabelle - In: Psychology & marketing 29 (2012) 9, pp. 651-662
Persistent link: https://www.econbiz.de/10009615243
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Celebrity worship, materialism, compulsive buying, and the empty self
Reeves, Robert A.; Baker, Gary A.; Truluck, Chris S. - In: Psychology & marketing 29 (2012) 9, pp. 674-679
Persistent link: https://www.econbiz.de/10009615240
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Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati; Guha, Abhijit; Biswas, Abhijit - In: Psychology & marketing 33 (2016) 8, pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
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The impact of attribute importance in the effects of option framing on choice : budget range and justification as moderators of loss aversion
Park, Sehoon; Kim, Moon-yong - In: Psychology & marketing 29 (2012) 10, pp. 726-737
Persistent link: https://www.econbiz.de/10009626432
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.; Pastva, Amy - In: Psychology & marketing 31 (2014) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
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Consumer decision making on the Web : a theoretical analysis and research guidelines
Punj, Girish - In: Psychology & marketing 29 (2012) 10, pp. 791-803
Persistent link: https://www.econbiz.de/10009626419
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Cognitive lock-in effects on consumer purchase intentions in the context of B2C Web sites
Shih, Hung-pin - In: Psychology & marketing 29 (2012) 10, pp. 738-751
Persistent link: https://www.econbiz.de/10009626430
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh; Spears, Nancy - In: Psychology & marketing 30 (2013) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10009716244