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Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.
;
Chen, Jie
;
Melara, Robert D.
;
Massara, …
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
Saved in:
2
Consumers' product-locating behavior: Exploring the application of signal detection theory
Liu, Sandra S.
;
Chen, Jie
;
Melara, Robert D.
;
Massara, …
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10008052689
Saved in:
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