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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana; Gonc̦alves, Helena Martins; Teles, Merícia - In: Psychology & marketing 40 (2023) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10014290757