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From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-487
Persistent link: https://www.econbiz.de/10008402947
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Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung; Murray, Kyle B.; Moore, Sarah G. - In: Psychology & marketing 40 (2023) 4, pp. 777-790
Persistent link: https://www.econbiz.de/10014290860