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Brand image
135
Markenimage
135
Consumer behaviour
126
Konsumentenverhalten
126
Brand management
112
Markenführung
112
Brand
51
Markenartikel
51
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30
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30
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29
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29
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16
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15
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14
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14
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Psychology of advertising
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8
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brand loyalty
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Sung, Yongjun
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Woodside, Arch G.
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Albrecht, Carmen-Maria
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Kuanr, Abhisek
3
Pradhan, Debasis
3
Sauer, Nicola E.
3
Yi, Youjae
3
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2
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2
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2
Cornwell, T. Bettina
2
DelVecchio, Devon
2
Fleck, Nathalie
2
Hamilton Rice, Dan
2
Herrmann, Andreas
2
Huang, Hazel H.
2
Hultman, Magnus
2
Kim, Jooyoung
2
Lee, Michael S. W.
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Miceli, Gaetano
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1
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Psychology & marketing
Journal of business research : JBR
917
Discussion paper series / IZA
846
SpringerLink / Bücher
716
The international journal of human resource management
675
The journal of brand management : an international journal
631
IZA Discussion Papers
519
Human Resource Management International Digest
518
NBER working paper series
462
The journal of product & brand management
418
IZA Discussion Paper
414
Working paper / National Bureau of Economic Research, Inc.
413
Journal of retailing and consumer services
385
International journal of human resource management
371
Personnel Review
367
Journal of Product & Brand Management
341
NBER Working Paper
328
Employee Relations
312
Human resource management
299
International Journal of Manpower
299
Human resource management review
279
International journal of hospitality management
278
Springer eBook Collection
257
Strategic Direction
250
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234
Discussion paper / Centre for Economic Policy Research
215
European Journal of Marketing
198
Journal of business ethics : JOBE
186
Labour economics : official journal of the European Association of Labour Economists
186
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
173
European journal of marketing : EJM
167
CESifo working papers
162
Human resource management journal
162
International journal of manpower
161
International journal of contemporary hospitality management
159
Cogent business & management
157
Journal of Managerial Psychology
156
Management revue : socio-economic studies
156
Tourism management : research, policies, practice
149
International Journal of Contemporary Hospitality Management
148
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ECONIS (ZBW)
180
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180
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1
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
2
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
5
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
Saved in:
6
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
7
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
Saved in:
8
Creating visual narrative art for decoding stories that consumers and
brands
tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
9
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
10
Memory effects of different relational links between
brands
and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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