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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Psychology & marketing 34 (2017) 11, pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser; Di Mascio, Rita; Johns, Raechel - In: Psychology & marketing 35 (2018) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca; Viglia, Giampaolo - In: Psychology & marketing 33 (2016) 12, pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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Brand community : drivers and outcomes
Sauer, Nicola E. - In: Psychology & marketing 27 (2010) 4, pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
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Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi; Li, Xigen - In: Psychology & marketing 34 (2017) 7, pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424