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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
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Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
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Online-Marketing
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658
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658
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9
Sammelwerk
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1
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658
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
433
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
347
Journal of marketing research : JMR
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
658
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1
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658
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1
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
4
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
5
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
6
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
Saved in:
7
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
Saved in:
8
Sales promotion strategies and belief in luck
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
Saved in:
9
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
10
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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