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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
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Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
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Woodside, Arch G.
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Yi, Youjae
9
Chan, Eugene Y.
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Hollebeek, Linda D.
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Lim, Weng Marc
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Pitt, Leyland F.
5
Spence, Charles
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
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4
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4
Kim, Jungkeun
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
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Felix, Reto
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Filieri, Raffaele
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Flavián Blanco, Carlos
3
Gould, Stephen J.
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3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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3
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Psychology & marketing
Journal of business research : JBR
1,981
Journal of retailing and consumer services
1,931
International journal of consumer studies
763
International journal of hospitality management
725
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
308
Journal of retailing
304
Cogent business & management
298
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Journal of marketing
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
254
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ECONIS (ZBW)
660
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1
Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael
;
Muñoz-Gallego, Pablo Antonio
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
Saved in:
2
Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
Saved in:
3
Places as authentic consumption contexts
Spielmann, Nathalie
;
Babin, Barry J.
;
Manthiou, Aikaterini
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
Saved in:
4
The pain of payment : a review and research agenda
Reshadi, Farnoush
;
Bone, Paula Fitzgerald
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Molinillo, Sebastian
;
Rejón-Guardia, Francisco
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2272-2290
Persistent link: https://www.econbiz.de/10014432398
Saved in:
7
How and when narcissism and faith in humanity drive sustainable consumption
Bowen, Karen T.
;
Musarra, Giuseppe
;
Ou, Yi-Chun
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1706-1724
Persistent link: https://www.econbiz.de/10013465108
Saved in:
8
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
9
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
10
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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