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Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context
Hubert, Marco; Blut, Markus; Brock, Christian; … - In: Psychology & marketing 34 (2017) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10011638741
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010175428
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692
Persistent link: https://www.econbiz.de/10014467630