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The paradox of a warranty : can no warranty really signal higher quality?
Noh, Byungkuk; Borges, Adilson - In: Psychology & marketing 32 (2015) 11, pp. 1049-1060
Persistent link: https://www.econbiz.de/10011389110
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When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun; Nayakankuppam, Dhananjay - In: Psychology & marketing 40 (2023) 9, pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette; Perugini, Marco; Adjali, Iqbal; … - In: Psychology & marketing 25 (2008) 12, pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
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The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair; Jewell, Robert D. - In: Psychology & marketing 25 (2008) 12, pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
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Sales promotion strategies and belief in luck
Prendergast, Gerard P.; Thompson, Edmund R. - In: Psychology & marketing 25 (2008) 11, pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629